Celebrities who advise ditching milk won’t be there to lend a hand when your brittle bones snap in half.
The National Osteoporosis Society of the U.K. says that teens are facing a dramatically higher risk of developing osteoporosis because they are increasingly following lactose-intolerant diets pushed by celebrities (looking at you, Khloe Kardashian).
Milk, of course, strenghthens bones and teeth and wards off the onset of the debilitating disease.
Three million young adults are “putting their future health in danger” due to fad eating habits that function like a “ticking time bomb for their bones,” the group said.
The group’s survey reveals that 70% of 18- to 35-year-olds are at risk by engaging in extreme “clean eating” diets, pushed by celebrities and health bloggers, that eliminate many foods that are actually healthy. Twenty percent of that group eliminated dairy — with potentially dramatic reprocussions, the study revealed.
Statistics show that half of all women and 20% of men will deal with osteoporosis after the age of 50 — and it’s only going to get worse, said the Society, which recommended teens seek advice from a real medical professional.
“The foundations of good bone health are built in early adulthood, usually before the age of 25,” the group said. “Cutting out food groups during this stage of bone development could put future bone health at significant risk, and specifically increase the risk of developing osteoporosis, a condition that causes bones to become fragile and break easily.”
A campaign carried out by the NOS called “A Message to My Younger Self” calls on parents to help educate their kids about the risks they’re taking engaging in fads that lack the approval of an actual doctor.
“Diet in early adulthood is so important because by the time we get into our late twenties it is too late to reverse the damage caused by poor diet and nutrient deficiencies,” said Susan Lanham-New, professor of nutrition at the University of Surrey. “The opportunity to build strong bones has passed.”